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Brand Development Representative

Career Highlights

  • Make a product or company popular
  • Get people to recognize a brand name
  • A talent for communications

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Career Summary

Brand Development RepThough brand development is by no means a new idea, consumers continually have more access to information and more choices than ever before. The result is that consumers have higher expectations, and the brandís message must captivate the consumer immediately.

The development of a branding strategy always begin with identifying the brandís (the business or service) core values. These are the most important qualities of the product / services.

Brand Representatives are also responsible for guiding the market research by setting the agenda and criteria such as product-benefit statement, pictures, product samples, and potential video clips. Once the research is complete it is the brand manager's job to analyze the data that's been collected then develop a marketing strategy.

Over all, successful brand development representatives go a long way towards making the name of a product or a service recognized to their target audiences, and thus increasing company sales.




  • Minimum of a degree in Marketing
  • A Bachelors degree and 4 years of field experience.
  • At some companies MBA is a requirement.

Career Skills

  • Ability to organize, prioritize and multitask effectively
  • Thrive in a fast paced on-time deliverable environment.
  • Strong technical skills in both the e-commerce and traditional business arena.
  • Team player; demonstrated ability to lead and influence the sales, operations, product, technology and finance function to meet business objectives.
  • Strong insightful analytical skills and good business judgment.
  • Bachelor's Degree required. MBA preferred.
  • Product, web and consumer marketing

Additional Information



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*Salary ranges based on location, experience, and demand. This number represents a rough nation-wide average.