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Brand Development Marketer

Career Highlights

  • Create and develop the image of products
  • Highly creative career
  • Business / marketing skills needed

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Career Summary

Brand development marketers help create and develop the image, the logo and the reputation(s) for consumer products, companies or individuals to generate a positive “brand” experience. They create the impression that a brand is associated with. They also try to instill specific consumer feelings and images for the product, company or service that make it special or unique.

Brand development marketing seeks to increase the product's perceived value to the customer and thereby increase brand’s popularity. Good brand marketing enables the manufacturer to charge more for the product.

Starbucks is a great example of brand development marketing. They rarely used advertising in the beginning, but over a period of ten to twenty years they developed an incredibly strong brand that gave Starbucks the opportunity to expand from Seattle, WA to South Korea.

The art of brand development was first started at Procter & Gamble as a result of a famous memo sent by Neil H. McElroy (than president of Procter & Gamble.).If brand development marketing was a tree, the term Brand Development Marketing would be the tree trunk with branches stretching into

  • Individual branding: Celebrities, Athletes, Musicians
  • Personal branding: Employees, Consultants, Executives
  • Brand product loyalty: Toys, Cell Phones, Back Packs
  • Brand company development: Target, Wal-Mart, Saks 5th Avenue
  • Brand designer label marketing: Bebe, Lip Service, Speedo
  • Employer branding: Starbucks, Google, Wal-Mart

Attitude branding is developing how consumers will feel towards a product or business and not necessarily connected to the product or company at all. Attitude brand development marketing is best represented Nike, The Body Shop and Apple Inc.




Requires a degree in:

  • Marketing
  • Masters of Business Administration (MBA)
  • Creative Commercial Designing

Career Skills

  • Ability to organize, prioritize and multitask effectively
  • Thrive in a fast paced on-time deliverable environment.
  • Strong technical skills in both the e-commerce and traditional business arena.
  • Team player; demonstrated ability to lead and work with sales, operations and finance to meet business objectives.
  • Strong insightful analytical skills and good business judgment.

Additional Information



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*Salary ranges based on location, experience, and demand. This number represents a rough nation-wide average.