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Trade Show Organizer

Career Highlights

  • Overall production of trade shows
  • Coordinate booth design and promotional freebies
  • Organized six months to two years prior to the event
  • Work as a team to produce a profitable show

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Career Summary

Trade show organizers are responsible for the overall production of trade shows. A trade show is an event where companies in related businesses such as gaming technology or accounting, gather to showcase their products and services to other businesses and or the public. They may manage public exhibits, company trade show booths, or exhibits sponsored by an industry association.

Trade Show OrganizerThere are two types of trade show organizers. One type organizes only booths while the other kind organizes the entire trade show. Advance planning is one of the most important and time-consuming aspects of the job. The majority of trade show are organized six months to two years prior to the event.

Trade show organizers who coordinate entire trade shows must decide what type of exhibition will be held, an appropriate convention meeting location and estimate how much every detail will cost. These factors are vital to the pricing process and the sale of the exhibition space to trade booth vendors.

Trade show organizers who coordinate a single booth or a single company’s spaces must research and consider which trade shows hold the most profitable potential. A number of different factors are taken into account when considering a trade show.

How is the trade show being marketed and are there overnight accommodations with easy access to the trade show location?

Once a trade show has been chosen, the trade show organizer is responsible for negotiating contracts, promotional materials, staffing schedules, inventory merchandise, and trade booth designs. Trade show organizers are responsible for making sure that everything runs smoothly. They talk with exhibitors and visitors and deal with any problems that may occur.

Not all trade show organizers perform all of these functions. In large companies people may specialize in one aspect of trade show management such as booth design or free promotional give-away trinkets. Together all of the trade show specialists work as a team to produce a successful and profitable show.

Salary

$50000*

Education

Requires a degree in:

  • Business Administration & Management
  • Marketing
  • Advertising

Career Skills

  • Active Listening
  • Social Perceptiveness
  • Service Orientation & Coordination
  • Time Management
  • Critical Thinking

Additional Information

References

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*Salary ranges based on location, experience, and demand. This number represents a rough nation-wide average.