Career Summary

Ask ten marketing experts what the difference between Marketing and Advertising is and you will receive ten completely different answers. Advertising is the creation of ads. Marketing is the process of getting it to consumers. Media planning, product placement and sales strategy are all parts of a widespread marketing strategy.

Marketing managers oversee advertising and promotional staff. They direct promotional programs that combine advertising with sales increase. Marketing managers develop the firm’s marketing strategy in detail.

Some marketing managers work for media firms that sell advertising space for publications, radio, television, and the Internet. Most marketing firms specialize in a particular market niche. Some companies produce and solicit outdoor advertising while anther will specialize in festival events.

Marketing is building a relationship between a company product and services and the consumer. It ensures that companies communicate with customers, telling them information about themselves and the products. Marketing managers are in charge of getting the product recognized and known.