This question is one of the best reasons to do research on the job you are interviewing for. Do a little homework -- research the company, the company press releases and the position. Find out where the company has been and where they are going. Review the company goals or Mission Statement.

You should be able to discuss company products and or services at the interview. But don't act as if you know everything about the company. Company secrets are obviously not published. Let your answer show that you are interested in the company and you want to be part of the on going success. Your answers should tell the interviewer you have taken the time to do the research to be prepared.

References

• General Tips to Follow When Interviewing
  
• Guerrilla Job Hunting
  
• Standard Interview Questions