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Geek Chic Tactical Alliance Search Engines Cell Phone Users

Geek Chic Tactical Alliance Search Engines Cell Phone Users

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Geek Chic - Tactical Alliance Between Search Engines & Cell Phone Users


In yet anther infamous Microsoft tactical development, Sprint Nextel (the third largest telecommunications corporation in the US) has established an alliance with the multinational computer technology corporation Microsoft.

In what I believe is a shrewd strategic maneuver for both telecommunications and search engine dominance, Sprint Nextel launched on Thursday Windows Live Search on its mobile network. The alliance marks the first inclusive link between a major wireless carrier and a top search engine provider in the U.S. Mobil users will now have instant access to search results via the web. The announcement is significant news in the both industries as consumer searches move beyond the traditional browser-desktop standards.

If the movement catches the consumer's attention and holds it, other industries would benefit greatly from the new river outlet of consumer potential. Cell phone web content key word bidding would work similar to how advertisers currently bid on keywords for web popularity. Advertisers»» will be able to bid on key words for local directory searches and pay each time consumers click on sponsored links to call the service.

Pay-per-call advertising provider Ingenio, which Microsoft struck a deal with last month (see a trend yet?) will serve the local search ads. Microsoft said it's also extending its Ad Center platform for both display and text ads to the mobile realm.

Greg Sterling, principal analyst with Sterling Market Intelligence, said the deal was significant for both parties. However, it remains to be seen whether mobile phone searches will bring substantial benefits to either Microsoft or Sprint. "All of this stuff is hype until people really start using it," he said.

But is it really just propaganda?

Robert Redford's independent film organization Sundance Institute is teaming with a global industry organization for mobile corporations to launch a project showcasing short films specifically designed for mobile phones. "Sundance was created to become a place for creating new voices in film and to nurture that development," Redford said at the Robert Redford Museum of Television & Radio in New York. "The cell phone represents a new venue for where we go next."

Most of the video content available today on cell phones is 'reruns' of TV shows or news broadcasts. Some TV networks, including Fox, have been developing short series, called mobisodes, for cell phones.

(NOTE: Mobisode is a term first coined by Daniel Tibbets then trademarked by his employer, Fox Broadcasting Company[1], for a broadcast television episode specially made for viewing on a mobile telephone screen and usually of short duration (from one to three minutes). The word is a neologism, coined by Tibbets as a portmanteau of the two words 'mobile and 'episode'.)

The arrival of third-generation (3G) cellular services has made the viewing of video footage a feasible commercial proposition application. After a slow start, cell phone lavishness such as checking email, browsing the internet, camera and video phones and now MP3 cell phones is finally taking off. However, most American users are re-viewing sports scores, downloading custom ring tones and checking email but not much else.

A new wave of cell phone services is building.

Cellphones and text messaging are changing the way political mobilizations are conducted around the world. From Manila to Riyadh and Kathmandu protests once publicized on coffeehouse bulletin boards are now organized entirely through text-messaging networks that can reach vast numbers of people in a matter of minutes.

The technology is also allowing political and military leaders to control, virtually minute-by-minute, the movements. Using texts that communicate orders instantly, organizers can call for advances or retreats of waves of protesters.

Anther new mobile phone update is in Israelis, where users can now text in Zlango, a mobile language that replaces words with icons and symbols.


Last August, Sprint partnered with Intel, Motorola and Samsung Electronics to build a nationwide mobile WIMAX network and develop devices that will access it.

(NOTE: The Wi MAX Forum is a non-profit corporation formed to help promote and certify the compatibility and interoperability of BWA - Broadband Wireless Access equipment.)

Gary Forsee, Sprint's Chief Executive Officer, said the jump to 4th Generation is not a replacement for Sprint's 3G (3rd generation) network but will help the company develop a new market for advanced wireless services. This will provide consumers with more services that combine personal enjoyment and convenience with professional accessibility.

A world of professional possibilities.

The challenges facing someone who wants to enter the playing field in bringing to life the future of mobile phone services is considerable. It is not only the issue of learning a new markup language or two. To develop successful content, you need to understand the technical limitations of mobile browsers, the diversity of hardware that is out there, and the practical difficulties and frustrations faced by users trying navigate from a phone keypad. If you like a challenge, the new venture is definitely worth looking into.

Much like video game designing»», an application developer will meet a new set of challenges, but the reward and pride of knowing you helped create something that hundreds of people will be viewing is significant. As mobile phones continue to advance, consider the current functionality with future advancement possibilities.

I believe eventually RPGs (role playing games/ gaming) will be widely adopted for a mobile platform. To a good degree, BREW (Binary Runtime Environment for Wireless) is already offering 3D games for wireless products. How much longer before they introduce various mobile phone users into a quality workable RPGs environment?

Mobile service providers and manufacturers are paying attention to the latest trends while trying to create the newest cell phone consumer indulgence and more advanced technologies. Still other developments won't arrive in serious volumes until the latter part of this decade, which means Application Developers»» who can have the vision to create these future services will be in demand.

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