Brand Marketing: Despite what many believe, branding isn't about your logo, tagline or the glossy brochure. Your brand extends to your employees, your service, the products and even your customers. Company branding is one of the most vital if not the most vital aspect of every business. It can mean the difference of failure or success. Strong brands can generate customer trust and take a small entrepreneur into an international corporation. The American Marketing Association defines a brand as a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.

Google = Search
Their brand? Finding the information you want
Career Opportunities at Google

eBay = Auctions
Their brand? Finding unique gifts, items and purchases at a discount
Career Opportunities at eBay

Flickr = Photo Sharing
Their brand? Sharing your memories easily from one side of the globe to the other.
Career Opportunities at Flickr

Price Grabber = Comparison Shopping
Their brand? Find it cheaper
Career Opportunities at Price Grabber

MySpace = Friends (started as music)
Their brand? Networking
Career Opportunities at MySpace

Amazon = Online Shopping
Their brand? Comparison shopping, finding it cheaper and finding what can not be found in your area.
Career Opportunities Amazon

YouTube = Videos
Their brand? Sharing videos from one side of the globe to the other.
Career Opportunities at YouTube

Cisco = Computer routing - networking hardware & software Their Brand? Technology information services. Career Opportunities at Cisco

Amazon = Online Shopping
Their brand? Comparison shopping, finding it cheaper and finding what can not be found in your area.
Career Opportunities at Amazon

General Motors Corp = Cars
Their brand? Quality automobiles with quality customer service.
Career Opportunities at General Motors Corp